I have no shame going crazy with the hashtags on my Instagram posts. Why not? If you want your images to reach more people and you're trying to boost your Instagram followers, you need to get tagging. Especially as Instagram is gradually changing the way posts appear in your feed!
I have a page of tags in the Notes app on my phone. I've even gone as far as to categorise them for each type of image I post. Some hashtags are repeated, others are individually selected for each type of post.
Do I think they work?.... As far as I've experienced, yes. For instance, if anyone is look for makeup flatlays for inspiration, they'll very likely search the hashtag #makeupflatlay and if you've recently done a post, they'll see your image. They may hit like, they may even follow you if they like your page. It's important to tag brands, as a lot of brands/stores have a particular hashtag for you to use for them to find your posts featuring their products. You ultimately want them to find your posts, and if you're extra lucky, they'll repost you. Reposts = new followers.
So I thought I'd share a couple of the hashtag categories I use on a daily basis so you can simply copy and paste into the caption or a comment on your next Instagram post. Remember to also hashtag the brands in the image (eg. #maybelline #rimmellondon #topshop) and MAKE SURE you hashtag in your photo caption or in a comment immediately after posting.